Misty Mountain

Creating a custom cannabis experience

Misty Mountain

Creating a custom cannabis experience

CHALLENGE
With the nation wide legalization of cannabis, Canada is at a turning point for welcoming cannabis into the mainstream. 

I wanted to create a product that would guide people through a safe and customizable cannabis journey. People with little, bad or no experience are more likely to avoid use even though they are interested in the medical benefits and the relaxing recreational activity. 

How do we provide a safe and customizable cannabis session that will minimize negative experiences?


Team: Felipe Cardenas
Role: Creator, UX Research, UX/UI Design, Visual Design
Timeline: November 2017 - January 2018
Tools: Secondary Research, User Interviews, Customer Journey Map, Wireframes, Prototyping





WHAT IS MISTY MOUNTAIN?

The Misty Mountain premium desktop vaporizer delivers fine-tuned personal experiences for dry herb and cannabis concentrates; built on the foundation of user-driven design and innovative technology. 

Enhance your journey even further with the Misty Mountain mobile app. Misty Mountain will guide new and veteran users through a completely customized vape experience. Create a custom profile, build a catalogue of our favourite strains, explore exquisite food, wine and cannabis pairings and more.

The Product
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